About Us

Purpose & Mission

To create a classic, high-quality brand that celebrates Arizona’s multicultural heritage, natural beauty, and welcoming spirit — inspiring love for the state from locals and visitors around the world.

About the brand

“Yo Amo” means “I Love” in Spanish — and that’s exactly what our brand represents. Yo Amo AZ and Yo Amo PHX are expressions of pride and connection — love letters to Arizona’s landscapes, culture, and community.

Bold, bilingual, and full of heart, our designs honor Arizona’s artistry and diversity. Crafted with premium materials and classic design, our apparel and keepsakes go beyond souvenirs — they carry the spirit of Arizona wherever life takes you. A brand that sparks conversation wherever you may be.

Our Story

We are a local family business with a global perspective, inspired by our deep connection to Arizona’s people, places, and traditions. The idea for Yo Amo AZ and Yo Amo PHX was born from our travels and our belief that great design can capture the essence of a destination.

Our ethos is simple: to celebrate what unites us — culture, community, and place. Through every collection, we aim to reflect Arizona’s shared story of resilience, creativity, and love.

Supporting Arizona Tourism & B2B Partnerships

At the heart of Yo Amo AZ and Yo Amo PHX is a commitment to supporting Arizona tourism and strengthening local business partnerships. We collaborate with Arizona’s leading destinations — including boutique hotels, resorts, museums, airport shops, non-profits, companies, and specialty retailers — to offer exclusive, design-driven merchandise that enhances the guest experience.

Through our wholesale B2B program, we provide retailers with curated collections tailored to their customers and location — delivering high-quality, locally inspired products that celebrate Arizona and connect travelers to the places they love most.

Giving Back

$1 from every purchase supports the AZHCC Emerging Business Leaders Initiative (EBLI) Scholarship — a $5,000 award for business students at Arizona colleges and universities.

👉 Learn more (https://www.azhcc.com/scholarships/)